- Just Say No
- Nancy Reagan and the negative impact of the 'Just Say No' anti-drug campaign
- Why “Just Say No” Was a Failure
Just Say No
CNN: 1986: Nancy Reagan's 'Just say no' campaignand does
She was already an anti-drug crusader before arriving at the White House, but once there, she took the public fight to the next level. Reagan, what do you do if somebody offers you drugs? I think people thought we had an advertising agency over who dreamed that up - not true. The campaign's effectiveness remains an open question. It was launched in
The slogan was created and championed by First Lady Nancy Reagan during her husband's presidency. The campaign emerged from a substance abuse prevention program supported by the National Institutes of Health , pioneered in the s by University of Houston Social Psychology Professor Richard I. Evans promoted a social inoculation model , which included teaching student skills to resist peer pressure and other social influences. The campaign involved University projects done by students across the nation. Jordan Zimmerman, then a student at USF , and later an advertising entrepreneur,  won the campaign. The anti-drug movement was among the resistance skills recommended in response to low peer pressure , and Nancy Reagan's larger campaign proved to be a useful dissemination of this social inoculation strategy.
As with most anti-drug initiatives, Just Say No—which became an American catch phrase in the s—evoked both support and criticism from the public. The popularity of crack led to an increase in the number of Americans who became addicted to cocaine. In , the number of people who said they used cocaine on a routine basis increased from 4. By , crack was reportedly available in all but four states. The crack epidemic particularly devastated African American communities—crime and incarceration rates among this population soared during the s.
Nancy Reagan and the negative impact of the 'Just Say No' anti-drug campaign
This was the start of her campaign to help eradicate the blight that was drug addiction in this nation and it set a ball in motion that destroyed any chance for real and lasting change to occur in this country, regarding drug addiction. When this is accomplished, it allows for blanket statements in regards to that group to be considered gospel and any punishment they receive becomes justified and acceptable.
Why “Just Say No” Was a Failure
Mar 4, Alaska , News. Soldotna Elementary School students participate in a D. Launched in to explicitly tackle illegal drug use with a strict focus on the negative consequences of substance abuse, the D. Brennan, who teaches D. No longer are classes built around directives from instructors — instead students are encouraged to work together on exercises that emphasize core concepts. Brennan, who has been giving the course for seven years, said when he first began teaching the program, the curriculum included two days on alcohol and tobacco abuse with an optional lesson on bullying. Now, the substance abuse lesson has been winnowed to one day, and bullying is a core component of the curriculum.
They arrived in a black Camaro with Dare Drug Abuse Resistance Education scrawled on its side in blazing faux graffiti, one officer explaining how his department had seized it from a drug dealer. The demonization of such substances and those people in their orbit was of a piece with the national public service announcements of the day, which told us that drugs either made you fly or fried your brain like an egg. The end result was that, in the minds of impressionable students like myself and my classmates, drugs were a defect rather than a symptom; a moral rather than societal failure. On the home front in the US, the war on drugs is unable to prevent record numbers of overdoses and declining life expectancies. Farther afield, it cannot halt , reported homicides in Mexico between and , the most violent years of conflict between the state and drug cartels. Every day 75 people die of heroin or painkiller overdoses in America.
Margie Skeer does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. Republish our articles for free, online or in print, under Creative Commons licence. It seems obvious. When someone offers you drugs, just say no. Yet research has shown that this slogan and accompanying campaign from the mids, spearheaded by then First Lady Nancy Reagan , was not only ineffective, it was also closely aligned with the War on Drugs, which gained new traction under President Ronald Reagan.